UWAGI NA TEMAT NAUCZANIA MARKETINGU NA KIERUNKU ZARZĄDZANIE O PROFILU PRAKTYCZNYM
COMMENTS ON TEACHING MARKETING IN THE FIELDS OF MANAGEMENT WITH A PRACTICAL PROFILE

Summary/Abstract: Management is one of the fields of study that can be implemented on the basis of the so-called practical teaching profile. Marketing subjects play an important role in teaching the issues. The aim of the article is to present selected problems related to teaching marketing in the field of management with a practical profile. Material and methods. The analysis was based on the author’s experience from teaching the subject of Marketing in Trade and Services at Pope John Paul II Sate Higher Education School in Biała Podlaska. Results. The article presents the essence of marketing as an area of knowledge. It describes how the subject of Marketing in Trade and Services is realized and explains why it is a practical subject. Barriers related to this type of teaching the subject were discussed. Due to the sometimespresented erroneous view that teaching marketing with a practical profile should be completely devoid of theory, it was explained what the theory of marketing is and what role it plays in the practical teaching of marketing. Conclusions. The summary of the article presents conclusions resulting from the conducted analysis.

• Details
• Contents