An attempt to unified approach to the evolution of products in the entertainment industry Cover Image

An attempt to unified approach to the evolution of products in the entertainment industry
An attempt to unified approach to the evolution of products in the entertainment industry

Author(s): Andrzej Buda, Andrzej Jarynowski, Katarzyna Kuźmicz
Subject(s): Media studies, Film / Cinema / Cinematography, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Fundacja Pro Scientia Publica
Keywords: Entertainment industry; phonographic market; motion picture industry; video games; books market; social network analysis;

Summary/Abstract: Aim. We analyze temporal dynamics of entertainment industry including literature, music, films and video games, introducing possible analogies between them. We provide a framework for further explanation based on the economic concepts as revenue, organization structure and marketing goals in these creative industries for different technological eras. Methods. Initially, accurate data collected for time series of weekly record sales are analyzed from statistical point of view (e.g. networks of artists, record labels and producers). This method may be extended to other parts of entertainment industry in search of analogies, under the influence of technological revolutions. Results. We provide the statistical properties of the mass art entertainment industry (including value of the markets, seasonality, products life-cycles) and interactions between various kinds of entertainment (e.g. films might be influenced by literature with a delay). We are able to distinguish predigital, digital and postdigital eras. Conclusions. There are many ways of describing and measuring the impact of selected entertainment industries with the most important as literature, music, films and video games. However, universal analogies may explain objective properties of entertainment industry in general.

  • Issue Year: 6/2019
  • Issue No: 6
  • Page Range: 80-93
  • Page Count: 14
  • Language: English
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