АЛТЕРНАТИВЕН ИДЕНТИТЕТ – КУЛТУРНА ПОЛИТИКА ВО КНИЖЕВНИОТ ДИСКУРС
Alternative Identity – Cultural Policy in Literary Discourse

Summary/Abstract: The purpose of this text is, through literature influence, to explain discrepancy between political power and persuasion strategies and intellectual/individual/literary-artistic strategies through which reality of policy and culture is presented. From the point of view of theories literature is a dominant factor of subversion and interim a constituent of cultural identity. Cultural identity arises from society and policies connected to that society. In social and cultural life, in general, everything is connected to power. Power is in the center of cultural policy. It is integral part of culture. Such social power, manifested through opposed discourses, automatically entails the question how much is the world hybrid? Even expansion of hybrid identities itself, provokes appearance of “alternative” identities arising from “dominant” and “alternative” discourses. Such division always produces another third option, that is appearance of “alterity” or “alternative” identity which evolve from “dominant” and “alternative” discourses. Such alternativeness provides to the world diverse existence and diverse truth, which complies with the interpretation of truth of postmodernists, and that is, there is no single truth in the postmodern world.

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