Stosowanie spersonalizowanych cen w świetle nowelizacji dyrektywy 2011/83/UE o prawach konsumentów i rozporządzenia 2016/679 (RODO)
The use of personalised prices in the light of the amendment to Directive 2011/83/EU on consumer rights and Regulation 2016/679 (GDPR)

Summary/Abstract: With the increasing availability of consumer personal data, advanced pricing algorithms and the rise of e-commerce, the widespread use of personalised pricing by traders seems to be a matter of time. Directive 2019/2161, although allows the use of personalised prices, makes the legality of this practice conditional, in particular, on the fulfilment of new information obligations and compliance with the provisions of the GDPR, including the rights of data subjects contained therein. Both Directive 2019/2161 and the GDPR guarantee consumers a package of rights that are designed to counteract information asymmetry between the trader and the consumer, and enable the latter to make informed purchasing decisions. If effectively implemented by traders, these rights will allow for the elimination or mitigation of possible negative effects of personalised pricing for consumers, as well as the further development of the digital single market.

• Details
• Contents