Profilowanie na podstawie danych osobowych konsumentów przetwarzanych przez pojazd autonomiczny
Profiling based on personal data of consumers processed by an autonomous vehicle
Author(s): Anna Nowak, Magdalena Węgłowska, Miłosz GapsaSubject(s): Civil Law, Law on Economics, ICT Information and Communications Technologies, EU-Legislation
Published by: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
Keywords: artificial intelligence; data; personal data; autonomous vehicles; new deal for consumers; consumer protection; unfair commercial practices; personalization; profiling; consumer rights;
Summary/Abstract: Profiling is increasingly entering the lives of consumers, and in parallel with it, the phenomenon of collecting and using consumer data from various sources, including data processed by autonomous vehicles, is also progressing. This article aims to characterize the key risks for consumers that may result from the profiling process based on personal data obtained from autonomous vehicles, with particular emphasis on the practice of personalization. In this context, two legal acts will be discussed in more detail. First, the General Data Protection Regulation, on the basis of which the process of obtaining personal data from autonomous vehicles will be characterized. Second, Directive 2005/29/EC on unfair business-to-consumer commercial practices, in the context of which, the paper will examine the possibility of qualifying personalization of advertisements and using profiling to contractual terms optimization as an unfair commercial practice.
Journal: internetowy Kwartalnik Antymonopolowy i Regulacyjny (iKAR)
- Issue Year: 9/2020
- Issue No: 7
- Page Range: 46-62
- Page Count: 17
- Language: Polish
