Ethical Corporate Communications Management: Example of Ukrainian Brewing Industry
Ethical Corporate Communications Management: Example of Ukrainian Brewing Industry
Author(s): Oleksandr Vostriakov, Liudmyla Volokhova, Galyna Volokhova, Anastasiia VolokhovaSubject(s): Business Economy / Management, Business Ethics
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: corporate communications; ethical management; corporate identity; consumer behaviour; corporate social responsibility
Summary/Abstract: Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Due to the current legal restrictions on advertising and promotion, brewing companies are forced to resort to complex methods of indirect influence on consumer behaviour, including corporate social responsibility as an element of corporate identity, in order to improve their image and reputation.
Journal: TEM Journal
- Issue Year: 10/2021
- Issue No: 3
- Page Range: 1155-1165
- Page Count: 11
- Language: English
