Zachowania nabywcze konsumentów na rynku usług bankowych w świetle badań
Purchasing behavior of consumerson banking service market in the light of research

Summary/Abstract: The paper discusses theoretical issues of consumer behavior on banking service market. The problem is especially important because of more and more changes taking place there. Conducted research let determine the mechanisms and factors influencing purchasing behavior of banking service market as well as show the most often used products of a bank.

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