Cateva aspecte privind diplomatia publica - instrument-cheie de soft power
A Few Aspects Regarding Public Diplomacy - a Key-instrument of Soft Power

Summary/Abstract: Evolutions in the international context determined the increase of the importance of public diplomacy, and this paper follows its role in the foreign policy of a country and in the policies developed by the governmental actors who, in contemporary diplomacy, collaborate with non-state actors and with non-governmental organizations. Governmental policy tries to promote and collaborate rather than to control. Public diplomacy, an instrument of soft power, promotes the cultural values of a state in another state; trying to obtain the image it wants abroad. And for this, the partners of the state are the non-governmental organisations and the simple citizens.

• Details
• Contents