TEORIJE ZAVJERE I KRIZNO KOMUNICIRANJE U DOBA PANDEMIJE
CONSPIRACY THEORIES AND CRISIS COMMUNICATION IN THE PANDEMIC AGE

Summary/Abstract: Crisis communication is one of the most sensitive phases of crisis management, because (un) conscientious actions and providing unverified or irrelevant information, crisis managers, authorities or some unrecognized experts, through many social networks and media, can cause feelings of fear and panic with a wider social audience. As a kind of by-product of bad or unscrupulous crisis communication, various conspiracy theories in crises appear. The consequences and damages caused by conspiracy theories can be material, direct and indirect or psychological, immediate and permanent. This triangle between crisis communication, as a crisis management tool, conspiracy theory as a by-product of poor crisis communication and the consequences affecting people, the economy and critical infrastructure, marks a kind of comfort zone between normal and emergency.

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