Pandemi Döneminde TaTuTa Çiftliklerinin Uyguladığı Stratejiler
Strategies Implemented by Tatuta Farms During the Pandemic Period

Summary/Abstract: The TaTuTa project (Agricultural Tourism Barter) was established to voluntarily provide support to farmers' families, who make a living with ecological agriculture, in matters such as finance, labor and information.The project aims to raise awareness about ecological farming practices by providing visitors with the opportunity to live and learn in nature-friendly agricultural production areas. In this direction, farm owners offer agricultural tourism opportunities by hosting local and foreign tourists who want to take part in agricultural activities, and tourists contribute to agricultural production in these farms as labor and capital.The aim of the study is to determine the ability of TaTuTa ecological farms to turn the crisis created by theCovid-19 pandemic into an opportunity and to determine the strategies they implement during the pandemic period.In this context, sending a total of 75 managers TaTuTa online interview form the data was collected 21 of them from the farm in Turkey. Accordingly, it was determined that 11 of the farms in the sample avoided taking risks in the crisis environment, did not develop any strategy, and stopped agricultural tourism activities and visitor acceptance. It has been determined that 10 farms that want to turn the pandemic into an opportunity and take risks have succeeded in turning the crisis into an opportunity by developing strategies such as product expansion, product differentiation, promotion and focus.Keywords:

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