THE INFLUENCE OF NATIONAL CULTURAL DIMENSION ON BUSINESS SUCCESS: A STUDY OF SELECTED MULTINATIONAL CORPORATIONS (MNCS) IN OGUN STATE, NIGERIA
THE INFLUENCE OF NATIONAL CULTURAL DIMENSION ON BUSINESS SUCCESS: A STUDY OF SELECTED MULTINATIONAL CORPORATIONS (MNCS) IN OGUN STATE, NIGERIA

Summary/Abstract: This study examined the influence of National Cultural Dimensions on business success in selected Multinational Corporations (MNCs) using Geert Hofstede’s four cultural dimensions model. The objective ascertained the relationship between national culture and business success. Descriptive research design and simple random sampling techniques wereused to select one hundred respondents. The population of the study consists of all the management staff and employees of selected MNCs in Ogun State, Nigeria. Simple percentages were used to analyse the data while the hypothesis was tested using Chi-Square goodness of fit test. The research instrument’s reliability was tested using Crombach Alpha while the validity was ascertained with content validity. The findings indicated that Hofstede’s prediction were right as national cultural dimension influences MNCs’ success and in this case, higher Power Distance, Uncertainty Avoidance, Collectivism and Femininity influence the success of the selected MNCs in Ogun State, Nigeria. Based on the findings, it was recommended that MNCs should work with a business philosophy that supports these cultural dimensions identified and apply it in the organisations to construct suitable organisational culture having examined the national culture of the host-country.

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