Świadomość działania jako podstawa etycznego wartościowania
Awareness of acting as the basis of ethical valuation.

Summary/Abstract: The rationality of the human being is the foundation of media ethics, both as a starting point and as the basic criterion of valuation. If ethical valuation is to be true, authentic, right and responsible, then it must be based on a sure and lasting foundation of the truth about man. The human acrt is a conscious and free act. Therefore, the moral dimension of the media and the media ethos are grounded and conditioned by the consciousness and freedom of human action. This article is an attempt to show awareness of acting as the basis and context of the ethical evaluation of human media activities.

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