Kodeksy etyki a regulacje prawne
Code of ethics and legal regulations.

Summary/Abstract: Code of ethics defines the main values and principles that regulate the activities of different types of organizations in the advertising industry. There are few organizations involved in raising ethical standards in Poland and forming the rules of ethical standards in Polish advertising. Anyhow the author will focus on the example of the Advertising Ethics Code, promoted by the Union of Associations Advertising Council. While analyzing the Code, it is not difficult to notice that it largely reproduce the contents of the legal regulations. That is why author will try to answer the following questions: Are the regulations contained in the Code value added for interpretation of the law and whether the formulation of ethical standards in Polish advertising is justified?

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