‘Corporate-speak’: Language Policies in the Romanian Business Context
‘Corporate-speak’: Language Policies in the Romanian Business Context

Summary/Abstract: In Orwell’s 1984, Newspeak limits individuals’ capability to think and to express themselves freely. The implementation of corporate language policies in a corporate context may serve a similar function. This paper focuses on the ‘Romglish’ jargon used in business-speak as a result of the global expansion of multinational organizations and the domination of English as lingua franca. Moreover, corporate language infiltrates people’s everyday speech: it could be used either “as easy shorthand” (Sandberg 2006) or to signify elitist exclusionary practices.

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