The persuasive function of verbal and nonverbal metaphors in the Polish government's conference during the so-called third wave of the COVID-19 epidemic Cover Image

Perswazyjna funkcja werbalnych i niewerbalnych metafor na przykładzie konferencji polskiego rządu podczas tzw. trzeciej fali epidemii COVID-19
The persuasive function of verbal and nonverbal metaphors in the Polish government's conference during the so-called third wave of the COVID-19 epidemic

Author(s): Magdalena Jankosz
Subject(s): Politics / Political Sciences, Language and Literature Studies
Published by: Polskie Towarzystwo Retoryczne
Keywords: COVID-19;metaphorical gesture;government conference;metaphor;persuasion;

Summary/Abstract: The aim of this paper is to show how verbal and non-verbal metaphors interact for a persuasive purpose. The research material is a video recording of the Polish government's conference concerning a wave of the COVID-19 pandemic (March 2021). The results of the study conducted with the method of integrated communication analysis indicate the dominance of metaphors of war, natural disasters, power, and time.

  • Issue Year: 8/2021
  • Issue No: 3
  • Page Range: 75-90
  • Page Count: 17
  • Language: Polish
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