Retoryka identyfikacji online. Na przykładzie koreańskiego zespołu BTS
The rhetoric of online identification. The case study of the Korean band BTS
Author(s): Agnieszka KampkaSubject(s): Media studies, Sociology
Published by: Polskie Towarzystwo Retoryczne
Keywords: digital rhetoric; identification; Kenneth Burke; K-pop;BTS fandom;
Summary/Abstract: The paper aims to describe the concept of identification in relation to digital rhetoric. The examples of the activity of the Korean band BTS in the online media have demonstrated the means of identification between the rhetor (artists) and the audience (fans) at the level of shared experiences, emotions and actions.
Journal: Res Rhetorica
- Issue Year: 8/2021
- Issue No: 3
- Page Range: 91-110
- Page Count: 21
- Language: Polish
