COVID-19 PANDEMİSİNDE TÜKETİCİ DAVRANIŞLARI ve ÇEVRİMİÇİ GIDA SATIN ALMA TERCİHLERİNİN İNCELENMESİ
RESEARCH OF CONSUMER BEHAVIOR AND ONLINE FOOD PURCHASING PREFERENCES IN THE COVID-19 PANDEMIC

Summary/Abstract: The COVID-19 pandemic has spread all over the world, emerging in China, and has caused radical changes in the dynamics of many areas of life. The resulting health crisis has also affected the purchasing preferences and behaviors of consumers due to the measures taken and restriction conditions. Since the first periods of the pandemic, the most main change in consumer behavior has been related to the shopping experience and continuity transferred to online platforms. Food shopping has gained importance as one of the most widely used areas of online platforms. The fact that these platforms offer the most affordable product to the consumer by providing contactless delivery and payment can be considered as effective factors in their preference. In this study, it was aimed to analyze and evaluate studies that examine the changes in online food shopping of consumers in the world and in our country during in pandemic period. For this purpose, the studies and findings of research companies were examined. As result of evaluation, it was determined that according to the data of both the studies and research companies, consumers' tendency to online food shopping increased in the COVID-19 pandemic and this process continued during COVID-19 pandemic.

• Details
• Contents