Sport, medium, dyskurs telewizyjny. Mediolingwistyczne rozważania o wpływie
Sport, Media, TV Discourse. Medialinguistic Reflections on Influence

Summary/Abstract: Sport has always had its place in the mass media: from the press through radio to television. The paper presents the data on the time dedicated to sport in the history of Polish television; contains a sketch of sport related problems raised in research carried out in the field of structural linguistics, semantics, lexicology, pragmalinguistics, text linguistics, and genology. In the article, sport is presented from the perspective of media linguistics and the linguistics of discourse. The author argues that sport is attractive to the audio-visual mass medium. Sport has become a significant component for television discourse and for public discourse. The article argues that the medium affects sport, the television discourse affects sport, and sport affects the discursive practices of television, as well as the public discourse The author suggests that these problems are viable research topics.

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