Kobiece poradnictwo w internecie (na przykładzie kanału Red Lipstick Monster)
Online Guidance for Women (Based on the Example of Red Lipstick Monster YouTube Channel)

Summary/Abstract: The article describes a specific type of guidance that is increasingly popular nowadays. The paper presents the results of a detailed analysis of a guidance videoblog run by a well-known youtuber Ewa Grzelakowska-Kostoglu, who uses the nickname of Red Lipstick Monster. This thorough analysis of the indicated source material allowed the author of the paper to describe the character of the online approach to guidance for women. The goal of the article is to describe the forms of giving advice as well as to identify the means of establishing relationship with audience and building an expert image. The author used media linguistics tools which allowed her to describe the audiovisual message and to present how the videoblogger developed her channel and gained popularity.

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