Considerații privind constituirea terminologiei
de marketing în limba română
Considerations on the Establishment of Marketing
Terminology in Romanian
Author(s): Inga DruțăSubject(s): Language studies, Language and Literature Studies, Theoretical Linguistics, Applied Linguistics
Published by: Institutul de Filologie Română „Bogdan Petriceicu-Hasdeu”
Keywords: marketing; terminology; loan; interdisciplinary loan; superordinate term; metaphorical term; language dynamics;
Summary/Abstract: The marketing language in Romanian is recent, having its beginningsin the 90s of the last century. Modern marketing has evolved from strictly economicprocesses and phenomena to psychosocial ones, which derive from the subjectivebehavior of the consumer.The paper analyzes the most common procedures for establishing marketing termsin Romanian in the etymological, semantic and structural aspects and concludes that themarketing language is interdisciplinary, with a continuous dynamics, with terminologicalfluctuations, in search of identity and of its characteristics.
Journal: Philologia
- Issue Year: 2021
- Issue No: 1
- Page Range: 85-91
- Page Count: 6
- Language: English, Romanian