Dobna diskriminacija: iskustva starijih osoba
Ageism: experiences of older people

Summary/Abstract: Studies show that the percentage of ageism (discrimination against older people based on age) through the years not reduced. Given the increase in the share of the elderly population in all societies, it seems important to explore this issue from different perspectives in order to improve the status of elderly and recognition of their contribution to society. Therefore, the aim of this study was to examine the experiences and views of older people about prejudice and discrimination against them. Quota sample consisted of 12 elderly (65 +) from the city of Zagreb. The minimum age was 65 years and above 84 years. Data were collected by semi-structured interview. The results of qualitative research indicate: 1) the environment unfavorable attitude toward the elderly (dissatisfaction with the attitude of society towards older people and the presence of prejudice and discrimination against older people in all age groups), 2) the causes of discrimination against older people (negative feelings among young people as a trigger discrimination against older, insufficient guidance for true values , inadequate education of young people by parents and schools and ways of older to younger), 3) prejudice against older people (prejudice about the character and intellectual abilities of older people), and 4) areas of discrimination older people (discrimination in the provision of services in the public sector). Therefore, it is important to work on a better education (especially of children and young people), direct contact with the elderly (enable meetings to exchange experiences and transfer of traditional and cultural values) and better media presentation of aging and old age. Also, it is important to work with the elderly in terms of their empowerment and development of positive self-image.

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