STRUCTURALISM AND SEMIOTICS IN THE REPRESENTATIONAL OR LINEAR APPROACH TO COMMUNICATION
STRUCTURALISM AND SEMIOTICS IN THE REPRESENTATIONAL OR LINEAR APPROACH TO COMMUNICATION

Summary/Abstract: This paper makes reference to an assembly of theories regarding sign and meaning, in order to question the possibility of constructing a scheme that would account for communication. As such, it focuses on three examples: (i) a first perspective on communication that stems from information theory and papers in cybernetics, which is afterwards reassumed by a representational conception of communication; (ii) the critical revision of the canonical scheme of communication conducted by the structural theories by highlighting the functional character of language; (iii) a semiotic perspective on communication, which integrates the former and the latter, but which, unlike the two, proposes to progress in the analysis of meaning towards reception theories. Our objective is not to choose one of these three conceptions, but to point out where they are incompatible with each other, which are the explicit or implicit interpretative hypotheses that underlie them, and, finally, what implications does each of them have for the process of communication.

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