Bliżej ludzi czy bliżej gwiazd? Prezydenci na Instagramie
Closer to people or closer to the stars? Presidents on Instagram

Summary/Abstract: The author presents the results of an analysis of Instagram profiles of ten European presidents. Photos posted there have three persuasive goals: they build the image of a particular politician, image of the office of the president and strengthen the sense of community and national pride. The Presidents appear in several roles: a star, an ordinary person, a guardian of memory, a representative of the state and the nation, a host. The author analyzes the style of visual rhetoric and proves that Instagram can be an effective tool for building civic awareness.

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