ТРАНСФОРМАЦІЙНІ ПРОЦЕСИ ЖАНРУ ТЕЛЕВІЗІЙНОГО ІНТЕРВ’Ю В СУЧАСНОМУ МЕДІАПРОСТОРІ
TRANSFORMATION PROCESSES OF THE SERVE OF THE TELEVISION INTERVIEW IN THE MODERN MEDIA SPACE

Summary/Abstract: The purpose of the article. The study examines the transformational processes of the genre of television interview in the modern media space, in particular, the "migration" of television interviews on Youtube. The methodology consists of the application of such general scientific methods as: synthesis, analysis, generalization, comparison, which allowed to explore the features of the genre of television interview in the context of social communications, as well as the transformation processes of the genre. The scientific novelty of the work is that the article clarifies the place and role of television interviews in the mass media, outlines the transformational processes of the studied genre, substantiates the "migration" of the TV interview genre to the online platform YouTube, also comprehends the new principle of using the TV genre. interviews - as part of author's programs using infotainment techniques. Conclusions. Recently, due to the rapid growth of the Internet, YouTube has become the largest user-friendly online video hosting service that allows users to share video content. You can also create your own video content with YouTube. YouTube allows you to interact with other users through the exchange of textual information through comments, to be in contact with a large number of people who are interested in similar issues. YouTube easily syncs with popular social networks, further disseminating information. Modern television is deprived of all this. Therefore, social networks such as YouTube, create new social dynamics and play a special role in disseminating information, as well as cause the transformation processes of certain genres.

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