Sylwetki polityków na łamach luksusowych magazynów adresowanych do kobiet w Polsce w latach 1989–2018. Analiza porównawcza
The profiles of politicians in luxury magazines addressed to women in Poland in 1989–2018. Comparative analysis

Summary/Abstract: Women’s press, as the element of Polish media system, was analysed by representatives of various field studies. They focused on both its content, formal features, ownership issues, definition problems and internal subsegmentation. This research is an attempt to fill the gap in the studies of women’s press content. For this reason, the main goal of this presentation is to analyse the profiles of politicians in luxury magazines in years 1990–2019. The research sample was chosen deliberately. It consists of 10 magazines. Eight of them belong to companies with foreign capitals (German – 5, Swiss – 3) and two belong to Polish ones. This means that nationality of the publishers, as an important element shaping women’s press market, was taken into consideration. Specific research goals: the dynamics of changes in the way politicians’ profiles were presented, dominant characters, quantitative relations between the profiles of Polish and foreign politicians, quantitative analysis of politicians gender and age;

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