Wyborcza kampania samorządowa w 2018 roku na łamach lubelskich dzienników
The local government election campaign in 2018 in the Lublin newspapers

Summary/Abstract: The article presents the results of empirical research concerning visibility of the political parties and candidates of the Polish local government election campaign in the press released in Lublin Voivodship in 2018. The subject of research were three daily newspapers: “Dziennik Wschodni”, “Kurier Lubelski” and “Gazeta Wyborcza. Lublin”. The main research questions concerned the degree of interest of regional and local newspapers in local government election campaign and the manner in which the campaigns of individual political entities were publicized. An interesting issue was the proportion of published material on political actors in relation to the resulting by them votes in election. The results of the research proved that the analysed newspapers concerning the selected political actors. In comparison with the public agenda (election results) it has shown a high degree of agenda-setting effects (Pearson’s factor was: 0,68; 0,89; 0,96).

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