КОРПОРАТИВНА КУЛЬТУРА ТА ЕТИКА ЯК ЧИННИК КОНКУРЕНТОСПРОМОЖНОСТІ В МІЖНАРОДНОМУ БІЗНЕСІ
CORPORATE CULTURE AND ETHICS AS FACTORS OF COMPETITIVENESS IN INTERNATIONAL BUSINESS

Summary/Abstract: The participants have substantiated contemporary tendencies and models for ensuring the competitiveness of economic entities grounded in system innovations and forming new competitive advantages in various industries under modern digital transformations. The participants have disclosed socio-economic effects of innovation clusters, competitive advantages of the IT industry in Ukraine, small business, insurance, providing the quality of labour force, and enterprises’ competitiveness security. The participants have substantiated the influence of quality of institutions, corporate culture, and ethics on competitiveness of economic entities. The participants have revealed the role of consulting in innovative changes of competitive advantages of business, new characteristics of competitive consulting, and customer centricity of business consulting as the basis for its competitiveness.

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