ІСТОРИКО-КУЛЬТУРНА РЕТРОСПЕКТИВА СТАНОВЛЕННЯ БЛОГІВ
HISTORICAL AND CULTURAL RETROSPECTIVE OF FORMATION OF BLOGS

Summary/Abstract: The purpose of the article is to investigate the history of blogs and determine the dynamics of their development. The methodology involves the use of historical, bibliographic, and analytical methods. The scientific novelty of the work is that it is the first attempt to describe the history of blogs from their appearance to the present day. With the rapid development of Internet communications in modern society, new forms of virtual communication have appeared, which are of interest to representatives of different segments of the population, professions, preferences, ages. Blogging allows people to express themselves, to present themselves to the world, to find like-minded people. In addition, such online communication is an opportunity to relax, work and develop. This led to the emergence of a new profession – a blogger. Due to the ability to communicate freely in time and space, the blogosphere has become a presentation platform for many political, religious, social, and cultural formations. Most companies now have at least one blogger who creates relevant content. Since evolution, blogs have come a long way, change, and improvement. Initially, the first Internet posts appeared. Later, this phenomenon was called a blog, which led to the emergence of derivative concepts, such as blogger, blogging, blogosphere, video blog, etc. Gradually, special platforms were created for blogs, where contributors discussed political, military, social, cultural, and other issues. In the early twentieth century, bloggers became a source of information for the media, causing social resonance. Some sites have combined blogging platforms and social networks and began to contain video, photo, and audio content. The coronavirus pandemic in the world has given a powerful impetus to the development of Internet communication, and the blogosphere is now experiencing considerable prosperity. Conclusions. The blog has come a long way from 1994 to the present. Every year, it gains momentum in its development, generates new online contributors, and gains a new audience. Blogs perform a number of important functions: cognitive, educational, presentation, relaxation, etc., which determine their significant popularity and, consequently, further development. Therefore, the question of the state of blogs and their history will always be relevant.

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