ФОРМУВАННЯ ТА ЗАБЕЗПЕЧЕННЯ КУЛЬТУРНИХ ПОТРЕБ СУЧАСНОЇ ЛЮДИНИ
FORMATION AND PROVISION OF CULTURAL NEEDS OF MODERN HUMAN

Summary/Abstract: The purpose of the article is an analysis of the current condition of formation and provision of cultural needs of modern humans. The methodology of the study is based on an interdisciplinary approach comprising analysis and synthesis, generalization, description. The scientific novelty of the results lies in the complex review of human cultural needs; the role of family, social and cultural institutes, and mass media is defined; the main problems influencing the cultural needs of modern Ukrainians are described. Conclusions. Modern people live in a fundamentally new society that requires deliberate satisfaction of needs. Cultural needs and the ways of their satisfaction, cultural products that a person consumes define its personality. The cultural needs of the 21st century should create striving for self-perfection and transformation of the world. The key role in the process is played by family, media, and social institutes. The governments should support the production and consumption of cultural products, providing wide access for their citizens and comprehensive satisfaction of their needs. Considering cultural products as intellectual achievements and at the same time, consumer products related to the market rules make it possible.

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