Індикатори ґендерних стереотипів в мистецькій кар’єрі (аналітичний дискурс)
Indicators of gender stereotypes in a cultural career (analytical discourse)

Summary/Abstract: Purpose of the article. Gender stereotypes have some inconsistency with the realities of today, and therefore become a problem for both society and the individual, as they raise pressing issues of gender equality. Research into indicators of gender stereotypes is needed to address these issues. That is why, in the context of our study, the purpose is to identify indicators of gender stereotypes in building an artistic career. The methodology of the study is conditioned by a gender approach aimed at overcoming gender stereotypes in society, equality, partnership, and interaction of both sexes. The study involves the use of common scientific methods of analysis, synthesis, and generalization. The method of comparative analysis and analogy makes it possible to thoroughly comprehend gender stereotypes and their influence on the construction of careers in the artistic field of work. The scientific novelty is to identify indicators of gender stereotypes that are related specifically to social stereotypes of role-sharing in building an artistic career. The conclusions summarize the analysis and definition of indicators of gender stereotypes in the construction of artistic careers. It is understood that gender stereotypes are shaped by culture as generalized beliefs, and gender role means a set of expected patterns (norms) of behavior for men and women. It is proved that the division of labor continues to reproduce gender-role stereotypes. The problems of social stereotypes, self-identification, and free-thinking that women face in realizing themselves in the art are analyzed. It has been found that gender-based views on gender differences in employment are related to social stereotypes of role-sharing. Such stereotypes do not allow for an objective assessment of women's opportunities and competencies in employment or career development in the arts, and therefore the offer of employment for men and women differs significantly in terms of quantity and quality.

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