Сучасне візуальне мистецтво в контексті міжнародного мультикультурного фестивалю Porto Franko
Contemporary visual art in the context of the international multicultural festival Porto Franko

Summary/Abstract: The purpose of the article is to explore one of the branches of the cultural and artistic life of Ivano-Frankivsk today – the multicultural festival Porto Franko. Analyze the innovative features of the format of the event, as different types of art and different styles were combined and synthesized, with no genre or stylistic restrictions. Highlight the visual component among art performances. The methodology is to use analytical, cognitive, and informational methods. They allow us to reveal and analyze the visual component of a multicultural festival. The scientific novelty of the work is to get acquainted with new methods of synthesis of types and genres of art, openness, accessibility of art in different areas. Conclusion. The article explores the main purpose of the festival - the rapprochement of art with ordinary people, as well as highlights the theme of contemporary visual art. The chronological sequence of the series of urban "open-air" projects of Porto Franko is revealed and their main differences are described.

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