Медиаэстетический компонент в спецпроектах издания «Аргументы и факты»
Media aesthetic component in special projects of the “Arguments and Facts” edition
Author(s): Svetlana Simakova, Irina TopchiiSubject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie
Keywords: media aesthetics visualization polycode text infographics special project
Summary/Abstract: The article examines the special projects of the publication “Arguments and Facts”, which are a polycode journalistic text, determines the role of the media aesthetic component in creating a publicistic image. The theoretical basis of the research was the works of M. A. Berezhnoy, M. V. Zagidullina, E. Kats. The case method made it possible to characterize the main features of a polycode media text in terms of media aesthetic potential: interactivity, conceptual design, and organization of space. Together they allow you to create a coherent, convincing, expressive image, to establish contact with the addressee.
Journal: Przegląd Wschodnioeuropejski
- Issue Year: XI/2020
- Issue No: 2
- Page Range: 499-507
- Page Count: 8
- Language: Russian