Public Relations and their Role in Creating a Company Image
Public Relations and their Role in Creating a Company Image

Summary/Abstract: Currently, market conditions are becoming more and more competitive, and organizations can only survive through a top-level activity. Current studies have highlighted that the key factor in the success of an organization is the knowledge and satisfaction of consumers targeted by a higher supply, and public relations is that function of society, responsible for defining the target consumers and the best ways to meet their needs, exigencies and wishes at a competitive and profitable level for both the consumer and the manufacturing company. The present paper attempts to pronounce on the interaction of two complex elements: the image of a company and public relations, highlighting the deep links between them

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