The Visual Cliché of the Mask in Tourism Advertising. An Interdisciplinary Approach Cover Image
  • Price 4.50 €

The Visual Cliché of the Mask in Tourism Advertising. An Interdisciplinary Approach
The Visual Cliché of the Mask in Tourism Advertising. An Interdisciplinary Approach

Author(s): Ana Crăciunescu
Subject(s): Studies of Literature
Published by: Universitatea Babeş-Bolyai
Keywords: Tourism Advertising; Authenticity; Mask; Archetypes; Stereotypes; Promotional Discourse; Spirituality;

Summary/Abstract: In the context of tourism, advertising as a “place” for the encounter of various fields, the destination as a landscape of identities appears as a mediatized image at various levels, among which the pragmatics of a specific promotional language. This specific language consists in specific techniques and generates meaning beyond the camera as a ubiquitous condition of the third Greimasian category (the aesthetic). Based on qualitative research methodology borrowed both from discourse studies and tourism studies, I aim at placing my model contradicting the tensed relation between the three categories (the sacred, the ludic and the aesthetic).

  • Issue Year: 2021
  • Issue No: 41
  • Page Range: 363-379
  • Page Count: 17
  • Language: English
Toggle Accessibility Mode