Miejsce hasła i sloganu w komunikowaniu politycznym
The Place of Catchwords and Slogans in Political Communication

Summary/Abstract: The paper discusses the function of catchwords and slogans, as well as the role that these forms play in political communication. Not only are they short and catchy sayings, but they also carry important meanings – from the point of view of both the government and the society. Political slogans and catchwords are a significant part of political campaigns, politicians’ presentations and election programs, as well as social movements and protests. As multimodal carries, they can be examined with the use of systemic functional linguistics methods. The analysis and conclusions are based on the collection of more than 3100 items: political catchwords from Polish political discourse, excerpted from written (ephemera, press) and oral texts (protests, demonstrations, live presentations) published in 1918–2018. The collection is the part of the project which aims at publishing A Dictionary of Political Catchwords.

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