A hiányzó láncszem – termelők és fogyasztók összekötésének dilemmái a rövid élelmiszerláncokban
The Missing Link. Dilemmas of Linking Farmers and Consumers in Short Food Chains.

Summary/Abstract: Hundreds of thousands of traditional producers with several generations of agricultural backgrounds continue to farm in Hungary. While the consumer demand in favor of farmers products has also emerged, and more and more alternative food networks are serving them, these traditional producers are only participating in these networks in very small numbers. Looking at the historical roots of this problem using the notion of “parallel separateness,” we demonstrate that the social distance between producers and consumers has increased to a much greater extent in recent decades than before. Traditional producers lack the knowledge needed to connect to alternative food networks. As a result, the role of reflexive agents increased. These institutions can connect the two separating subsystems and incorporate the perspectives of both producers and consumers into their operation and fill the missing knowledge. Based on the operation of the Association for the Living Tisza and the Nyíregyháza Basket Community, we demonstrated how such an institution can play the role of the missing link.

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