Közpolitikai témák szerepe a pártválasztásban kampány előtt és után – egy longitudinális megközelítés eredményei
Issue Voting Before and After a Political Campaign – Results of a Longitudinal Approach

Summary/Abstract: This study investigates the role of policy issues in shaping party preference during an electoral campaign, moreover, how media consumption patterns can influence this relationship. The subject of the analysis is the 2018 Hungarian parliamentary election campaign and it puts a particular emphasis on the issue of immigration, which has been the key element of the government’s political communication since 2015. The analysis utilizes the longitudinal data from the research project entitled “Participation, representation, partisanship. Electoral research 2018”. The main results of the analysis show that the significance of immigration increased during the electoral campaign and after the election, mostly Fidesz supporters indicated the topic as the most relevant policy issue in their party preference and that voters who consider immigration as the most important policy issue behind their party preference consume politics-related media content mostly from television and radio. The possibilities and limitations of discovering causal inferences in longitudinal researches are elaborated in detail.

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