Rolul rețelelor sociale în fixarea în memoria publicului a mesajelor campaniilor de relații publice
The Role of Social Networks in Anchoring the Messages of PR Campaigns in the Public’s Memory

Summary/Abstract: The Internet has become a huge memory that we can use when we want to remember an event or look for information. Social networks have provided communication and public relations specialists with a multitude of possibilities to establish and cultivate relationships that will keep their brand image alive in the memory of the target audience. The private sector uses coherent strategies to keep the public's attention through these channels. Romanian theaters do not have a high-performance communication and public relations strategy that will create brands from actors and capitalize on the artistic act at its true value.

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