Нагласи за възприемането на фотографския образ от появата му до днес. Типологии
Attitudes Towards the Perception of the Photographic Image Since its Appearance to This Day. Typology.

Summary/Abstract: This text is focused on the socialisation process of the photo image since its appearance in the 19th Century to this day. In spite of its timely occurrence which catered to the growing need for image memory of industrial society, this type of photography was perceived diversely at the beginning. The scientific, technical and cultural elites gladly embraced it and immediately found application for it, whereas the prevailing population, immersed in its daily routine, perceived it with suspicion, and in countries that were rather backward in their pictorial tradition, even with hostility. It took some time for it to become part of everyday life, and, later, to make the next cultural revolution after Gutenberg‘s, so that we arrive at today‘s fast-paced world, which is undoubtedly prevailed by the image. This text outlines the main visual constructs through which this happens, and tries to answer the question of why today's new or rather modified types of photography are constantly appearing.

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