Green Operation Strategy for SMEs: Agri-food Business Thailand Case Study
Green Operation Strategy for SMEs: Agri-food Business Thailand Case Study
Author(s): Krittapha Saenchaiyathon, Jirawat WongthongchaiSubject(s): National Economy, Agriculture
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: green operation strategy; green practice; executive support;PLS-SEM;
Summary/Abstract: Green supply chain management is increasingly recognized in public, and many industry sectors progressively acknowledge its essential. The study's goals were to find an effective green operation strategy model that results in a sustainable competitive advantage for the SMEs agri-foods business. A total of 250 SMEs agri-food business owners were responded to a survey questionnaire. In this study, the partial least squares (PLS-SEM) technique was used for hypothesis testing. Research results indicate that green operation strategy influences the companies to gain better efficiency, environmental, and economic performance.
Journal: TEM Journal
- Issue Year: 10/2021
- Issue No: 4
- Page Range: 1803-1812
- Page Count: 10
- Language: English
