EFFECTS OF QUALITY AND ATTITUDE ON USING HOME HEALTHCARE SERVICES IN HANOI
EFFECTS OF QUALITY AND ATTITUDE ON USING HOME HEALTHCARE SERVICES IN HANOI

Summary/Abstract: The authors’ research article is about the perception of quality and attitude towards the intent to use home healthcare services of individuals in Hanoi. The study was implemented with 426 observations, using the partial least square (PLS) analyzing method and obtained several results. In particular, perception of quality as well as attitude had a strong and multidimensional impact on behavioral intention, with levels of impacts of 0.57 and 0.469 respectively. In addition, the group study further examined the effect of health conscious-ness on the corresponding low level of 0.132. From there, the importance of prefixes in promoting opinion is: perception of quality, attitude and health consciousness. Through this result, the research can propose a number of strategic solutions for service providers, for state management agencies on appropriate health insurance policies and curative care management, thereby contributing to promoting development of a service type which has many economic as well as social meanings.

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