Сериалът „Срам“ (2015–2017) – героят като личност в дигиталната епоха
The TV series “Skam” (2015–2017) – the protagonist as a personality of digital age

Summary/Abstract: The article focuses on the personality in the art of the digital age, using the Scandinavian TV series Skam as an example. Our object of study is the way in which the successful teen series "Shame" builds its characters. "Skam" is based on the lives of teenagers and each season revolves around a different character. The series follows the daily lives of the characters and their problems through social media profiles. All the main characters have their own profiles on various social media and thus viewers participate in "live" communication with fictional characters, as if they were real people. The focus of the study is on the role of the individual in the modern digital age, viewed through mystified images. The report examines the specifics of character building and its contribution to the international success of the series.

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