Management of Tourism Destinations and Development of Specialized Types of Tourism
Management of Tourism Destinations and Development of Specialized Types of Tourism

Author(s): Mariana Ianeva, Svetoslav Kaleychev, Nikola Gaydarov, Ralitsa Georgieva, Stiliyana Basmadzhieva, Veselina Portarska
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: DMO’s; tourism destination; Bulgaria; specialized tourism types
Summary/Abstract: The relevance of the topic for tourism destination management is determined by the need to overcome the seasonality in tourism in Bulgaria, as part of its sustainable development, and becomes a basis for research by many experts in science and practice. This is evidenced by the fact that the policy of the Ministry of Tourism for recent years is oriented in this direction – to develop four-season products and destinations advertising Bulgaria. It is still not possible to say that the country’s potential has been used in the most rational way possible. The present study examines the pre¬requisites and opportunities for development of the newly established tourism regions in Bulgaria, as well as some specialized types of tourism and the positioning of the country on the international market as a com¬petitive destination. Also, the study aims to develop recommendations for improving the marketing management of the newly established organiza-tions for management of tourism regions in Bulgaria, known in the world literature as DMO (Destination Management Organization).

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