Od gatunku do wizerunku
From genre to image

Self-creations of fashion bloggers on social media

Author(s): Magdalena Szulc
Subject(s): Social Sciences, Fine Arts / Performing Arts, Media studies, Photography, Communication studies
Published by: Wydawnictwo Naukowe Uniwersytetu Adama Mickiewicza
Keywords: Social media; social media; image creation; public relations; fashion
Summary/Abstract: The monograph deals with image self-creation on social media among fashion bloggers from the perspective of literary genology. It aims to indicate the relationship between the genre of selected social media channels and the image created through them, and to confirm the hypothesis that each of these social media channels can be defined as a separate genre or macrogenre, which in effect impacts on the type of activities undertaken within it. The work is divided into four chapters: Chapter One presents the relationship between fashion and image creation; Chapter Two undertakes an analysis of social media as an area of image creation; the third chapter considers social media from the genological point of view; while the fourth and final chapter is devoted to the self-creation of fashion bloggers on social media.

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