Nomi delle organizzazioni non profit in Italia nella prospettiva crematonomastica
Names of the non profit organisations in Italy in the chrematonomastic perspective

Author(s): Justyna Groblińska
Subject(s): Language studies, Language and Literature Studies, Economy, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: Linguistic studies;Onomastics;Chrematonomastics;non profit organisations;Italy
Summary/Abstract: The book Nomi delle organizzazioni non profit in Italia nella prospettiva crematonomastica [Names of the non profit organisations in Italy in the chrematonomastic perspective] consists of two main parts. The first, theoretical one (the initial chapters, considerations about the marketing functions of the non-profit organisations’ names, as well as the final chapter) and the analytical, central one (chapter Analisi del corpus). divided into five parts (onomastic, formal, rhetorical, semantic, thematic).The most important conclusions are the following: the confirmation of the marketing function of non–profit organisations’ names and, more generally, social chrematonyms, and their ensuing affinity to marketing chrematonyms; the confirmation of the chrematonomastic utility in foreign language didactics (at least on the basis of a wide variety of semantic types, as well as the formal ones); a rich repertory of naming and – more generally – linguistic creations made by authors of Italian non–profit organisations’ names compatible with present tendencies of the modern Italian language; the demonstration of general tendencies within the analysed material and quantitative data with frequent (e.g., those based on the adverb insieme or on the names of John Paul II) or rare uses (e.g., those evoking the Appennini oronym); the formulation of significant determinants in the process of creating a new social chrematonym, in particular a non–profit organisation name; the proof of the significance of chrematonomastics, its equivalence in relation to anthroponomastics and toponomastics, particularly in the era of modern civilisation changes and the negation of the concept of chrematonomastic ‘rubbish bin’ in onomastic research.

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