Marketing-, menedzsment- és pénzügyi esettanulmányok az agrár-, erdő- és élelmiszer-gazdaságtan területéről
Marketing, management and finance case studies from the field of agriculture-, forestry and food economics

Author(s): Bíborka Eszter Bíró, Boróka Júlia Bíró
Subject(s): Economy, Business Economy / Management, Agriculture, Financial Markets, Accounting - Business Administration, Marketing / Advertising
Published by: Scientia Kiadó
Keywords: case studies; economic and business training; marketing; management and finance; Szeklerland region;
Summary/Abstract: The application of the case studies of this book for educational purposes aims to provide added value both methodologically and in terms of content in the field of economic and business training in Hungarian language. From a methodological point of view, it serves as a helping tool in the practical deepening of the theoretical material in the fields of marketing, management and finance. In terms of content, they present current and real corporate situations, business opportunities, economic and political circumstances. From a geographical point of view, the twelve case studies take place in the Szeklerland region. Industry-specific cases focus on the following areas: agriculture, food industry, forestry and rural development. The case study approach consists in the use of simulations of real cases or real life situations in companies to outline a particular economic theory, economic policy or business situation. When reading cases, the reader faces various challenges, opportunities, problems, decision-making possibilities, which are also real or imitate reality. Case studies do not have a single so-called correct solution, but give the possibility to discover different options for solving them.

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