Příroda 2.0?: Využití digitálních médií pro terénní interpretaci přírodního dědictví
Nature 2.0?: Use of digital technologies for the outdoor interpretation of natural heritage

Author(s): Jan Činčera, Michal Medek, Miroslav Lupač
Subject(s): Media studies, ICT Information and Communications Technologies
Published by: Masarykova univerzita nakladatelství
Keywords: interpretation of natural heritage; digital media; evaluation; self-guided trails; augmented reality;
Summary/Abstract: The publication investigates and analyses the quality of outdoor digital interpretation of nature heritage in the Czech Republic. The research part gives overview of digital natural heritage interpretation in the Czech Republic. In detail, it presents three selected examples: self-guided trails Svatojansky okruh and Po stopach Karoliny Svetle, and a learning point Kozakov AR. It analyzes qualitative data acquired by expert focus group and from visitors on the meaning and quality of digital interpretation. Further the work provides an instrument for evaluation of quality of digital interpretation, which is further applied for evaluation of the selected programs. In its last part, the text discusses possibilities and meaning of further development of digital interpretation of natural heritage in the Czech Republic and provides suggestions for increasing its effectiveness in strengthening relationship of visitors to nature heritage.

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