Yeni Medya Araştırmaları. Dil, İmaj, Fenomenler, Teknoloji, Dezenformasyon
New Media Research: Language, Image, Phenomena, Technology, Disinformation
Contributor(s): Yıldıray Kesgin (Editor), Mehmet Ali Göngen (Editor)
Subject(s): Media studies, Individual Psychology, Psychology of Self, Behaviorism, Gerontology, Social Informatics, Marketing / Advertising, Social Norms / Social Control, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Disaster journalism; deepfake; communication; Multi-language policies; Social Media Phenomena; Reaction videos; Smartphone addiction;
Summary/Abstract: Communication Studies is an interdisciplinary field, as it touches on many fields. Communication studies, which cover a wide area inculding sociology, psychology, text analysis, women's studies, cultural studies, politics, law, cinema as other scientific fields, have evolved into a completely different dimension with the new media. In this digital society where the borders have disappeared, the field of communication studies has expanded and brought some problems with it. It has brought many innovations in terms of new media features and reinforced the power of the media. By adding technical power to synchronous and asynchronous communication, it has both facilitated and cheapened global communication. This has contributed to the production of communicative content for people of all ages in the new media environment. This has created a gigantic virtual information cloud. While new media technologies have massively changed the use of media technologies, they have also come a long way in analyzing the data they collect. Data analysis and analysis tools are more advanced than ever before in human history and show signs of further development. Human beings aim to artificially develop an intelligence that they can extract from themselves numerically, perhaps one in a billion. He finds it more beneficial to develop an artificial intelligence that does not forget what he has learned instead of a person who is enthusiastic of learning. It aims to use algorithms that learn all the information in the information cloud with machine learning in a very short time to answer questions that have not been answered before. These technologies have started to give their first mass products today. Softwares like ChatGPT offer society a not so new, but more practical communication environment. The algorithm, which analyzes the information cloud, easily presents the texts suitable for instant needs to the user. However, there is a point that should not be forgotten. The issue of analyzing existing content and creating a new content makes people question what is new in a philosophical sense. For example, when the Dadaism movement emerged, it had a brand new discourse by presenting a critique of the existing. Dadaism has written its name in history with golden letters. Will an algorithmic discourse be able to achieve this? Is this creativity unique to humans? Is it in the hands of artificial intelligence to say something new? Time will tell for these. This study, including questions about new media technologies, reflects this interdisciplinary feature of communication studies and aims to contribute to communication studies in this respect.
- E-ISBN-13: 978-975-447-597-5
- Page Count: 228
- Publication Year: 2023
- Language: Turkish, English
Official Multilingualism as a Public Policy: The Case of the Republic of South Africa
Official Multilingualism as a Public Policy: The Case of the Republic of South Africa
(Official Multilingualism as a Public Policy: The Case of the Republic of South Africa)
- Author(s):Bilal Yalçinkaya, Mehmet Ali Göngen
- Language:English
- Subject(s):Sociolinguistics, Government/Political systems, Politics and communication, Transformation Period (1990 - 2010), Present Times (2010 - today)
- Page Range:1-19
- No. of Pages:19
- Keywords:Multilingualism; Republic of South Africa; Analysis of Public Services; public policies; English language;
- Summary/Abstract:Public policy analysis is a social science discipline applied to better understand the policy-making processes and their consequences. In this study, it is aimed to reveal the analysis of the official multilingualism policy by examining the reasons, stages and results of the applied policy. Language policy is a component of public policy studies, and country-by-country review and planning of language policy make an important contribution to this topic. This study firstly addresses the classification of language policy tools and how they are used as a public policy tool. Then come its examination, classification in the public policy of the Republic of South Africa and the interpretation of its results. This article contributes to research on the development, implementation and consequences of language policy by discussing the place of the concept of official multilingualism in public policy and how it can be adapted to research. In other words, it is about examining the concept through a case analysis after the thematic analysis performed in the study. Then, a method is created to compare and examine language policies through the example of the Republic of South Africa. Max Weber suggests that language invites to unification but does not enforce it in the process of nation formation. The South African Republic, described as ‘Rainbow Nation’, accepted the invitation of various languages and combined it in the constitution as the common text. In addition, official languages were established in the provinces in proportion to their populations and became practicable in the entire state apparatus including the fields of education, health and communication. The language(s) harboring diversity and secessionism thus became the cement for the coexistence of various communities. The main objective with the recognition of 11 official languages is to prove that language would grow secessionist once ostracized, but associative once included in the state. Official multilingualism is the greatest inspiration for various communities to live in the same country without losing the sense of belonging and to hold on to the commitment for coexistence in spite of all the problems experienced in society.
The Relationship of Smart Phone Addiction and Lonely in Geriatric Individuals
The Relationship of Smart Phone Addiction and Lonely in Geriatric Individuals
(The Relationship of Smart Phone Addiction and Lonely in Geriatric Individuals)
- Author(s):Feyza Dalaylı
- Language:English
- Subject(s):Media studies, Individual Psychology, Psychology of Self, Behaviorism, Gerontology, ICT Information and Communications Technologies
- Page Range:21-36
- No. of Pages:16
- Keywords:smart phone addiction; elderly and smart phones; health; social media addiction;
- Summary/Abstract:People who are physically alone in their old age may experience problems in terms of both psychological and physical health. Studies on the subject show that loneliness increases with age (Pinquart & Sorensen, 2001; Hawkley & Cacioppo, 2010). Therefore, it is inevitable for elderly individuals to want to engage in various activities in order to evaluate the periods when they are alone. It is thought that the beginning of digitalization in all areas of life and the increase in the use of smart devices are more common especially among individuals who are alone. In this study, it is aimed to investigate the relationship between smartphone addiction and loneliness in geriatric, in other words, elderly individuals. Interviews were conducted with 8 elderly individuals via smartphones, both on Instagram, which is a social media environment, and WhatsApp, which is a phone chat application. At the same time, they became friends with these people on their WhatsApp and Instagram accounts and their profiles were examined in detail for 30 days. In order to make analysis based on gender, 4 individuals were selected as male and 4 individuals as female. At the same time, these interviews were made through certain periods and at the same time, the time intervals they spent on their smart phones were tried to be determined.
Afet İletişimi Çerçevesinden Afet Döneminde Dijital Kanalların Kullanımı; Üniversiteler Üzerine Bir Analiz
Afet İletişimi Çerçevesinden Afet Döneminde Dijital Kanalların Kullanımı; Üniversiteler Üzerine Bir Analiz
(Use of Digital Channels in Disaster Period from Disaster Communication Framework; an Analysis on Universities)
- Author(s):Hicran Özlem Ilgın, Aykan Şahin, Meral Kurtulmuş
- Language:Turkish
- Subject(s):Media studies, Higher Education , Social Informatics, ICT Information and Communications Technologies
- Page Range:37-59
- No. of Pages:23
- Keywords:digital communication; crisis and disaster periods; University research;
- Summary/Abstract:World history has hosted devastating disasters from the past to the present and has experienced interrelated processes. When the concept of disaster is classified as antecedent, moment of disaster and after, it emerges as a whole of multi-component and intricate relations. Disaster communication comes first among these relations. The concept of communication constitutes an important step at the point of directing the masses and meeting the information demands. The disasters experienced have a direct effect on the emergence of crises and the correct use of communication concepts in this crisis environment on public, civil, official and disaster survivor groups. The transfer of public services to the citizens, the demands of the citizens and the transmission of up-to-date information to the buyers are among the most basic requirements in a crisis. With the integration of technological developments into our daily lives, the correct transmission of information and transmission opportunities have diversified significantly. It is seen that institutions use digital opportunities within the scope of providing communication with individuals during crisis and disaster periods and can reach mass effects as a result of this opportunity. In this study, the contents published on the official web pages of the universities affiliated to the Thrace University Association during the disaster period were examined. The population of the research consists of 129 public universities subject to the Higher Education Institution. The sample of the research consists of Bandırma Onyedi Eylül University, Çanakkale Onsekiz Mart University, Kırklareli University, Tekirdağ Namık Kemal University, Trakya University. The limitations of the study are the posts made by institutions on their official web pages between 06.02.2023 and 27.02.2023 and the inability to reach the number of views / reads of 2 news on the Tekirdağ Namık Kemal University website. A total of 83 shares were analyzed under 4 categories using content analysis technique. These categories were determined as project/activity, condolences, informative content and other. On the official web pages, the least content was shared in the condolence category and the most sharing was made in the project/activity category.
Afet İletişimi ve Sosyal Medyada Dezenformasyon
Afet İletişimi ve Sosyal Medyada Dezenformasyon
(Disaster Communication and Disinformation in Social Media)
- Author(s):Hicran Özlem Ilgın, Damla Karagül
- Language:Turkish
- Subject(s):Media studies, Physical Geopgraphy, Social Informatics, ICT Information and Communications Technologies
- Page Range:61-90
- No. of Pages:30
- Keywords:Disaster communication; media disinformation; social media;
- Summary/Abstract:Disasters, which adversely affect the region where they occur and the society living in that region; They are natural events of geological and climatological origin that cause material and moral destruction. The earthquakes of magnitude 7.7 and 7.6, which had a negative impact on 10 provinces of Turkey in the recent past, make it necessary to focus on the issue of disaster, and raise the need for studies to be carried out in this area. In particular, the possibility of individuals who were trapped under the rubble to report their location via social media platforms and the easier realization of search and rescue efforts with the help of these notifications requires a parenthesis to be opened on the subject of "disaster communication". Apart from the advantages that social media provides at the point of disaster communication, the subject called "social media disinformation", which can be described as the dark side of social media, is another important issue that needs to be emphasized. Social media, which helped save thousands of people in the epicenter of the earthquake originating in Kahramanmaraş, caused many people to be adversely affected due to deliberately spreading false addresses, and to rescue them much later than they should have. In this context, the literature review method was used in the study, and it was aimed to draw attention to the issue of disaster communication with the evaluations made. The study aims to be a guide for possible disaster processes to be overcome with the least damage, in line with the recommendations to be presented within the scope of disaster communication and disinformation, based on the disasters experienced.
Medya Tarihi Çalışmalarında Toplumsal Değişimin Farklı Bir Kaynağı: Sosyal Medya Fenomenleri
Medya Tarihi Çalışmalarında Toplumsal Değişimin Farklı Bir Kaynağı: Sosyal Medya Fenomenleri
(A Different Source of Social Change in Media History Studies: Social Media Influencers)
- Author(s):İlkay Ceren Sönmez
- Language:Turkish
- Subject(s):Media studies, Social Informatics, Social Norms / Social Control, ICT Information and Communications Technologies
- Page Range:91-110
- No. of Pages:20
- Keywords:Social Media Influencers; Media history studies; new media and new identities;
- Summary/Abstract:Technology, which causes long-term changes in political, economic, cultural and especially sociological contexts and exists with a constant emphasis on innovation, has brought serious transformations in the field of media and has influenced media history in these transformations. Technological determinism has become different from other narratives as it shows this transformative power of the media. This study will focus on the view of technological determinism and its transformation. In doing so, social media influencers as the origin of social change will be evaluated with an interpretative theoretical perspective.
Satın Alma Davranışında Marka Bağlılığının Rolü: Trabzon Üniversitesi Örneği
Satın Alma Davranışında Marka Bağlılığının Rolü: Trabzon Üniversitesi Örneği
(The Role of Brand Loyalty in Purchase Behavior: The Case of Trabzon Unıversity)
- Author(s):Özer Silsüpür, Sevilay Uzunalioğlu
- Language:Turkish
- Subject(s):Behaviorism, Marketing / Advertising, Socio-Economic Research
- Page Range:111-132
- No. of Pages:22
- Keywords:purchase behavior; Trabzon University; brand; loyalty; consumers;
- Summary/Abstract:Today, consumers face some difficulties in decision making and purchasing process as they are faced with different brands. Consumers show different buying behavior to meet some of their needs. At this purchasing decision stage, consumers are looking for a brand that will best meet their needs and create a sense of satisfaction. With the developing technology, almost most of the products or services produced have become the same. Businesses aim to create a difference by avoiding this similarity and distinguishing themselves from other businesses. In order for brands to maintain and maintain their position in the market, they need to retain consumers. Therefore, brands should be able to position themselves as the best brand in the minds of current and potential customers and create loyalty towards the brand. In an increasingly competitive environment, the trust and loyalty of individuals to brands provides benefits to consumers in the purchasing process. In this respect, individuals with brand loyalty do not experience much difficulty in the purchasing decision stage. Brand loyalty is the emotional connection of consumers with a brand in a competitive environment where there are brands offering the same product or service, and purchasing the brand’s products and services without hesitation. Brands need to retain their existing customers and influence potential customers in order to maintain their existence and maintain their continuity in a competitive environment. In this way, brands can ensure the continuation of profitability. When businesses use their brands continuously and effectively, they gain a place in the perceptions of consumers, strengthen their position and strengthen brand loyalty. In the study, it is aimed to determine what affects the bond that brands establish with consumers in changing technology and rapidly growing markets, consumers’ trust in the brand, brand loyalty and consumers’ purchasing behavior. In this context, an online survey was conducted to students studying at Trabzon University between 07 December and 21 December 2022.
‘El Âlem Ne Der?’ Kaygısının Diplomatik Dönüşümü: ‘Reaksiyon Videolarında’ Kültür Markalamanın Netnografisi
‘El Âlem Ne Der?’ Kaygısının Diplomatik Dönüşümü: ‘Reaksiyon Videolarında’ Kültür Markalamanın Netnografisi
(The Diplomatic Transformation of 'What does the World Say' Anxiety: A Netnography of Cultural Branding in 'Reaction Videos')
- Author(s):Rümeysa Güçlü, Sedef İlik, Savaş Keskin, Osman Canan
- Language:Turkish
- Subject(s):Media studies, Social Informatics, ICT Information and Communications Technologies
- Page Range:133-161
- No. of Pages:29
- Keywords:Reaction videos; media; reaction culture;
- Summary/Abstract:This research that focusing on the media, one of the most problematic areas of representation in cultural diplomacy, is designed to culturally model and explain the diplomatic qualities of 'reaction' videos, which are likely to be a fixer for the growing representation inequality in favor of Western major cultures. Reaction videos are basically a branding area that can be used for representation by cultures that care about the point of view of others with the question of "What Does World Say?". This type of video culture is based on the fact that a content producer with an international identity reacts, produces comments and criticizes the content inherent in any culture. Reaction Videos, which are an important stage of the influencer quality, are also important in how to read cultures and how to shape prejudiced attitudes about cultures. It has been observed that a positive image has become widespread in the international reaction video culture, where content specific to Turkey has been frequently the subject of lately. Defining such a culture scientifically and discussing Turkey's qualitative suitability for cultural branding activities will serve to use social media as a compensation for conventional representation inequality. The main purpose of this research is to describe the founding dynamics and codes of this culture through the construction of culture in a popular Reaction Video channel called AV REACT SHOW; to anticipate the potential benefits of a defined and mapped culture for Turkish cultural branding activities. For this reason, the main question of the research is about what the reaction culture is and what can be done with it within the scope of culture branding activities. The importance of this research is that it provides theoretical introductory knowledge in an area that has not yet been fully interested in national and international literature, defines a popular culture style with an academic method, and seeks a solution to the inequalities of representation that dominate the field of cultural diplomacy.
Dijital Enformasyon Çağında Sentetik Kitle Manipülasyonu: Deepfake (Derin Sahtelik) Ürünleri
Dijital Enformasyon Çağında Sentetik Kitle Manipülasyonu: Deepfake (Derin Sahtelik) Ürünleri
(Synthetic Mass Manipulation In The Age Of Digital Information: Deepfake Products)
- Author(s):Serdar Kuzey Yıldız
- Language:Turkish
- Subject(s):Media studies, ICT Information and Communications Technologies
- Page Range:163-194
- No. of Pages:32
- Keywords:deepfake; digital information; mass manipulation;
- Summary/Abstract:Communication science transformed by new media has gained new forms and tools. But this transformation has not always yielded positive results. Despite all its advantages, advanced technology frequently comes to the fore with the ethical debates. With the post-truth era, which witnessed groundbreaking achievements at all stages from the production to distribution of information, communication actions have settled on a different plane; new concepts and discussions have emerged in the literature. The concept of “deepfake” has also turned into an area where current debates were experienced. It is seen that deepfake products, based on deep learning works with artificial neural networks, are used for such purposes like distorting reality, spreading disinformation, and oftenly to assassinate characters of social figures, political leaders or popular culture icons. It is among the claims that deepfakes are able to overshadow the credibility of news media in the age of digital information. In this study, in which a comprehensive review of literature was used within the framework of descriptive analysis method, the conceptual background of deepfake technology, its use in digital spaces, its potential threats and possibilities were tried to be explained with current statistics and facts. Another motivation of the study is to try to contribute to the limited number of studies on this concept in the Turkish literature with a comprehensive approach. As a result of the research, it was concluded that deepfakes had started a new controversy on mankind’s dilemma with technology. In addition, it has been seen that reasonable audit and control mechanisms, an eligible media literacy education and counter-technologies on many sensitive topics such as privacy, democracy, politics and national security are needed to be protected from the possible threats of the concept.
Türkiye’de Televizyon Yıldızlığı: Tuba Büyüküstün’ün Yıldızlık İmajı Üzerine Bir İnceleme
Türkiye’de Televizyon Yıldızlığı: Tuba Büyüküstün’ün Yıldızlık İmajı Üzerine Bir İnceleme
(Television Stardom: A Study on the Stardom of Tuba Büyüküstün)
- Author(s):Yektanurşin Duyan
- Language:Turkish
- Subject(s):Film / Cinema / Cinematography
- Page Range:195-218
- No. of Pages:24
- Keywords:Tuba Büyüküstün; television star; celebrity;
- Summary/Abstract:Television stardom is one of the difficult concepts to define, Because of it includes fame and reputation. Except for celebrity studies and film studies, although they have different parameters fame, celebrity and star have been often used as synonymous of each other. These three concepts are examined through television in the study. In the study, first of all, television fame, celebrity and personality were examined and television stardom was conceptualized. After the conceptualization of television stardom, the stardom image of Tuba Büyüküstün as a television star was revealed. The most important factor forming Büyüküstün's star image is its natural beauty. Her reluctant position on and off the screen puts her in the reluctant star category. It has been seen that this position is the biggest difference that distinguishes her from other television stars. The image of on and off the screen puts her in the reluctant star category. It has been seen that this is the biggest difference that distinguishes her from other television stars.
