Прокламираната фирмена култура във виртуалното пространство – тенденции и предизвикателства
Proclaimed Firm Culture in the Virtual Realm - Tendencies and Challenges

Author(s): Kiril Dimitrov, Ivaylo B. Ivanov, Marin Geshkov
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Management and complex organizations, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Corporate culture; organizational culture; firm culture; proclaimed culture; professed culture; publicized culture; official culture; strategic management
Summary/Abstract: The turbulent development of the economic and social phenomena, objects and relationships that took place during the last decade of the twentieth and first two decades of the twenty-first century outlined several problem areas in the management of the prosperous companies all over the world. The array of the most famous problem areas includes the use of quantitative methods, management by objectives, total quality management, the idea of "the perfect company", the implementation of strategic management, anti-crisis management, and corporate culture, in which basic assumptions and shared values of personnel members are the foundation of corporate existence and the key to establishing and maintaining a healthy balance of interests among the various stakeholders. Over the same period, these overlapping areas became a kind of "growth catalysts" for successful business organizations, and they were passing through the world as waves of managerial fashion, the movements of which varied from west to east and from north to south, although the contributions of the East and the South (Japan, "the Asian Tigers" and "the World Factory" - China) cannot be underestimated either. For many reasons and for great regret these waves reached to Bulgaria with a long delay and weakened power. The research question about design and disclosure of professed firm culture in the virtual realm within the member companies of eight local employers' organizations is posed in this monography, especially given the widespread penetration of information technologies in the business world and the presence of foreign "players" on Bulgarian market in various forms due to globalization. In this way, the current trends in description and presentation of the specific official firm culture are delineated by the founders of the respective business (and/or later changed by the organizational leaders of the existing company) in the context of cultural diversity in the implementation of the strategic management at organizational level, the functioning of the relationship "culture - strategy", the peculiarities of organizational realizations at different cultural levels and other factors. At the same time, the main approaches and challenges to the creation and disclosure of the most widely used elements of professed firm culture are presented, and reasonable advice is given to managers in business organizations. The monograph can be useful not only for university students, but also for managers and practitioners regardless of the economic sector, where they contribute or the life cycle of the respective companies in a case that cultural interventions are aimed at solving (resolving, absolving) business-related organizational problems.

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