Funkcjonowanie świetlic socjoterapeutycznych oraz branding oferowanych usług
Functioning of Sociotherapy Day Care Centres and the Branding of their Services

Author(s): Barbara Jankowiak, Adrianna Brzezińska, Emilia Soroko
Subject(s): Social Sciences, Education, Psychology, Pedagogy
Published by: Wydawnictwo Naukowe Uniwersytetu Adama Mickiewicza
Keywords: sociotherapy; daycare centres; daycare institutions; branding of health services; children and adolescents
Summary/Abstract: Sociotherapy as a group form of psychological and pedagogical assistance is commonly carried out in Poland in various spheres of assistance. It is mainly aimed at children and adolescents from groups at increased risk of developing disorders or those who are already experiencing problems in psychosocial functioning. However, the places particularly targeted for sociotherapeutic interactions are day care institutions where sociotherapy takes place. The aim of the project described in the book was to build up a picture of how sociotherapy day care centres (social diagnosis) function and then to develop recommendations for their functioning (impact). The monograph characterises the functioning of such day care centres in three cities (Gdańsk, Katowice, Poznań) and describes the branding of services run by these centres (or on their behalf) on websites and social networks. Furthermore, as the research took place during the COVID-19 pandemic, the way in which sociotherapy day care centres functioned in an epidemiological emergency is described, which allows us to look at ways of adapting to sudden, crisis situations.

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